![]() Impulsive spending doesn’t only include large purchases. However, purchasing a new blender on that same clothes shopping trip is a different story. Since you already planned to spend the money on clothes, it doesn’t fit the bill for an impulse buy. Does that still count as an impulse purchase? You didn’t plan to buy that specific cami in that exact color (or in all three colors…), but you did budget for $500 on some new summer pieces. That’s an example of an impulse purchase we can all relate to (myself included!).īut what about when you went clothes shopping with your girlfriends over the weekend? But thirty minutes later the high is gone and in settles buyer’s remorse. You check out and feel an immediate sensation of relief, perhaps even euphoria. You think about it for a few seconds before deciding (on the spot) - ah, what the heck. Ergo, these shoes were made for you! - an example of a stimulus. Maybe it’s on sale, or maybe the marketing just speaks to you - These shoes are sexy and powerful, you want to be seen as sexy and powerful. In our previous example, you were browsing the Internet, not planning to make a purchase, when you stumbled upon that thing. The most comprehensive definition breaks it down into three parts: 1) unplanned, 2) exposure to a stimulus, 3) decided “on the spot.”
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